Baidu Search Engine Optimization (baidu SEO)

Our SEO services help businesses improve their search engine ranking and drive more traffic to their sites. We can help your site rank higher.

With SEO services from Ad One, our professional consultants will help your site get discovered by:

Increasing Visibility in the Search Engines.
Amplifying Qualified Traffic.
Boosting Keyword Rankings.

70% of search engine clicks come from the organic results.

75% of searchers never look past the first page.

42% click the top-ranking organic link.

Baidu SEO Introduction

Baidu is a Chinese search engine, made by Chinese , and use by Chinese. At the beginning, Baidu was better to read the Chinese characters. What is complicated with Chinese characters is that a word is generally a set of 2 characters and there is no space between words. Baidu for a long period of time had one step ahead on its enemy Google, on the language.

Baidu also used that in terms of communication. Baidu understands the Chinese people.

Baidu still has a close cooperation with the Chinese government and respect the rules of censorship. Baidu regularly censored results, pornographic content but also articles which don’t agree with the politic of the government.

Baidu SEO Techniques

Host in China: Baidu gives a big bonus to websites hosted in China, Google no.
Baidu takes into account the meta description, while Google less (or not)
Baidu does not take social links into account (except its own forums), Google will do it more.
Baidu will influence with hands some results, while Google not (even if it’s a Google Bombing).
Baidu gives a priority to the homepage, Google not so much.
Baidu didn’t develop copy Penguin or Panda, now it’s the party of backlinks.

Baidu SEO Strategies

You have to have a Chinese logic, have everything in Chinese, hosted in China.
A politic of Chinese backlinks only.
Be careful on the website, no forbidden words.
Be really aggressive on acquisition of links.
Set up a limited campaign of Pay Per Click, to get a bonus of Trustrank (yes it exists in China).
Try to position yourself on less competitive keywords to get a chance to appear on the first pages (without ads).

Differences between Baidu and Google

Page Title

Major

Meta Description

Minor

Major

Meta Keywords

None

Major

Heading Tags

Medium

Major

Alt Tags

Minor

Major

Internal Anchor Text

Major

Medium

External Anchor Text

Minor

Medium

Quantity of Inbound Links

Medium

Major

Quality of Inbound Links

Major

Minor

Sitemap

Medium

Sitespeed

Minor

Major

SEO PROcess overview

1. Assign Digital Manager
Experienced in digital marketing, insightful and dedicated to you. Ability to answer technical and market related questions, throughout the life of your campaign.

2. Keyword and Market Research
Complete competitor analysis, market research, and data analysis through in- house tools. Identify highly targeted keywords, customised to your business and marketplace opportunities.

3. Website Optimisation
Review of website copy, within the strategic brief. Examination of technical layering, the backend nuts and bolts including meta titles, tags, page-load speed, site and URL infrastructure.

4. Strategic Implementation
Roll out of the campaign strategy through the application of research analysis, technical optimisation and content development. Real-time performance analysis from our Rank Report tool.

5. Campaign Tracking
Monitoring trend fluctuations, industry changes and search engine algorithm updates. Tweaking the campaign to suit or altering of strategic approach, if necessary. Clear monthly reporting.

6. Build Brand Authority
Remove low-quality and potentially harmful backlinks. Build search engine trust by linking to other relevant, authoritative websites and our trusted industry partners.