XiaoHongShu

MARKETING RECOMMENDATIONS AND KOL PROMOTIONS in China & Hong Kong.

Xiaohongshu users

Nearly 9 years old, women became female, and those born in the 1990s and 1995s have become mainstream users in the community.

Popular topics in Xiaohongshu community

Popular topics in the Xiaohongshu community including: skin care, beauty, travel, etc.

Popular categories on Xiaohongshu

More user groups choose beauty, skin care, makeup, travel and other products

Xiaohongshu Management

Marketing goals can be achieved by managing Xiaohongshu's official account. Among its features are content creation, content management, community engagement, and planning. AdOne is proficient in all contents format in Xiaohongshu to create original and localized content following trends and marketing calendars in China.

KOLs and KOCs“Seeding”

KOLs and KOCs for “Seeding”“Seeding (种草, zhongcao)” is the most important concept on XiaoHongShu. The phrase has literally become a buzzword in China, referring to a growing desire of wanting something because of the content seen online.
Utilise AdOne’s connections with KOLs and KOCs to create compelling and interactive notes on XiaoHongShu and plant the seeds in your audience’s mind.

XiaoHongShu

Advertising Promotion

Users can directly click on the advertisement to query directly or be guided to add WeChat for private domain conversion.

Make sure more people see it: AdvertiseEvery Xiaohongshu user swipes on their mobile phones every day. by creating full-page ads, in-feed ads, search ads and sticker ads that penetrate the pages browsed and other advertising formats to deliver ads accurately and reach a larger number of target users.