Remarketing (also known as retargeting), allows you to show unique ads to people who’ve visited your website before. It’s a great way to bring back people who didn’t become a customer the first time they came to your site, or previous customers who you want to engage with your site again. Remarketing, also known as ad retargeting can be incredibly successful and can dramatically increase your ROI.
Remarketing can help close the loop on your dialogue with a prospective customer by targeting individuals that have interacted with your site and are likely to purchase in the near future, but ultimately haven’t converted yet. Ad One can design and implement attractive, high performing advertisements that will keep your company top-of-mind as potential customers are researching across the web, ensuring that conversion happens with you and NOT your competition.
Remarketing converts 'lost' visitors into leads/buyers
Google AdWords remarketing, conducted through the Google Display Network, is a form of online advertising that enables advertisers to show ads to users who have already visited their site while browsing the web.
The main point with remarketing is that you want to find those people who have shown enough interest in your products or services to visit your website. These people are more likely to perform whatever activity you’re considering a conversion than people who have not yet been to your website.
Remarketing in Google AdWords consists of static image, animated image, video and text ads that are placed on the Google Display network. What makes remarketing different from standard Display advertising is the targeting.
Facebook Remarketing is a tactic that lets you advertise to people who have visited your website and shown interest in your product or service. The way it works is relatively straightforward: Visitors come to your website, you segment your website visitors and create custom ads and then show those ads to those website visitors via Facebook.
Facebook Custom Audiences are a powerful and flexible way to target your Facebook ads to specific groups of users. Facebook Custom Audiences from your website makes it easy to reach people who visit your website and deliver the right message on Facebook. You can create custom audiences from email addresses, phone numbers, Facebook user IDs, mobile app user IDs, and even your website visitors.
Sometimes the most valuable audience is one you already have a connection with. You can use Custom Audiences to connect with your existing contacts on Facebook, remarket to people based on the actions they take in your mobile app or on your website. Securely upload this information and create engaging adverts designed for these groups of people.
It helps you:
How Custom Audiences from your website works:
Twitter remarketing allows brands target users who have already visited their website and who are on Twitter after being exposed to a Promoted Tweet or Twitter Card from your business.
Moreover, with Twitter tailored audiences, you can specifically target people that are important to your campaign using your own data. You can also expand reach by targeting similar users.
The goal of Twitter remarketing is to take advantage of that original contact, help consumers remember you, and catch them at a moment when they're ready to make a purchase.
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